Keep these guidelines in mind

Today's consumers demand more than great programming-- they demand an engaging experience. How they access, search for and consume video is as important as the programming itself. So keep these guidelines in mind, regardless of how the net neutrality game plays out.

-Quality content is job number one. Taking existing content and making it available online is only a small portion of what needs to be considered. Focus your innovative talent on generating web-centric content that reaches out to today's active television viewer.

-Experience matters to your audience. While you can't and shouldn't become a technology company, you should partner with companies who understand the dynamics of video distribution so you can focus on great content creation. Build online trust now. Protecting privacy while delivering value to your audience is critical.

-Give advertisers what they want-- quality interaction with their audience. Consumers have accepted advertising-driven models, but they respond most to relevant advertising that is content driven and respectful of their time. Help your advertisers understand this new world by embracing new advertising formats and judiciously using ad slots for effective results.

-Embrace your audience across platforms and devices. Making your content available online is important, but teaming with someone who understands the nuances of how to present that material across many available devices is equally essential.