CBS Television & TiVo Make History With First-Ever Exclusive Debut of New Fall Show on TiVo Before Its Network Premiere

Tivo 的用户将首先享用CBS首映的秋季独播电视节目

ALVISO, Calif. and NEW YORK, Sept. 5 /PRNewswire-FirstCall/ -- CBS Television today announced plans to make TV history by partnering with TiVo Inc. , the creator of and the leader in television services for digital video recorders (DVR), to launch a new Fall show in an entirely original way -- not via a network premiere, a DVD or the Internet, but on the TiVo(R) service, which continues to revolutionize how America watches television. Through this pioneering partnership, TiVo subscribers will be the first in the nation to see the hot comedy CBS show "The Class" as early as a full week before its premiere on live TV.

In this innovative launch developed jointly by TiVo and CBS, TiVo subscribers will have an unparalleled opportunity to experience CBS fall line-up exclusives. In addition to the opportunity to watch The Class up to 1 week before its network premiere on September 18th, TiVo subscribers will be able to view sneak preview clips and receive exclusive footage and information on three more of CBS's most eagerly anticipated new shows: Jericho starring Skeet Ulrich and Gerald McRaney, Smith starring Ray Liotta and Virginia Madsen, and Shark starring James Woods and Jeri Ryan. With just one click of the remote, TiVo subscribers will be able to record the premieres of all four shows. This will mark the first time that any group of network shows have ever been bundled together and offered jointly for the ultimate in viewer convenience. Following the premieres, subscribers can utilize the popular Season Pass(TM) recordings feature which once set, automatically records all shows viewers choose for an entire season without them ever having to give a second thought to when they air.

Tom Rogers, TiVo's CEO said, "We're thrilled to be able to introduce this ground-breaking innovation to the industry while at the same time providing our subscribers with exclusives that no else can match. At the core of this fresh and forward-thinking campaign is the television industry's recognition of the tremendous influence that our 4.4 million TiVo subscribers can generate as some of the smartest and savviest TV viewers around."

"CBS's partnership with TiVo is a creative new way to use DVR technology to help drive television network viewing," said George Schweitzer, President of CBS Marketing Group. "Our goal is to introduce our fresh new comedy The Class about a group of 20-somethings who met in the 3rd grade and whose lives become bound together to a broad, diversified, receptive audience that has the ability to start trends and generate buzz, which is exactly what TiVo offers."

This dynamic new partnership between TiVo and CBS was developed in conjunction with Initiative Media as part of a broad agency-wide relationship with the InterPublic Group of Companies launched in April 2006.