Showtime airs entire Sleeper Cell series on VOD

Filed in archive Video on Demand by martino

电视剧在电视网首映前,投放到视频点播

If you understand the new media landscape of today, you also understand that "it's all about me." In other words, the viewer responds more favorably when they get to watch what they want, when they want it, and on whatever device they choose.

Showtime is stepping up to that reality. It will be the first TV network to make an entire series available On Demand simultaneous with the program's premiere. Now that's what I like to see in a VOD offering.

On Dec. 10, it launches all eight episodes of "Sleeper Cell: American Terror," on Showtime On Demand, the same day the second season of the serialized suspense drama returns. The "Sleeper Cell" strategy marks the first time an entire series has been made available On Demand before it has been shown on the network.

"Sleeper Cell" follows the deep-cover assignment of an African-American FBI agent who is Muslim and infiltrates Islamic terrorist organizations in the United States. The first season drew controversy and mediocre ratings, but won near-unanimous critical raves and several awards.